Life Magazine April 12th 1954

Oh America in the 1950s…Use Listerine because…

“IF YOU WANT TO WIN THE BOYS . . . Stay Sweet As You Are!” . . . . . . . . . . . . . . . . . . . . “There are good times, good friends and gaiety ahead if you do.  And laughter and love . . . and marriage almost before you know it.  But if you don’t . . . you’re headed for boredom and loneliness.”   

And a “NEW AND MIGHTIER ATOM SMASHER” whose “RADIATION IS NOT DANGEROUS TO THE COMMUNITY.”   ………mmm-hmmm